T. Koppel
Design, Inc.

Pace University's

Career Services

9” x 12”

8 pages

editorial, graphic design, Brochure

In the Fall of 2013 I was engaged to re-design the branding of Pace University here in New York City. This is not to be the usual top-down re-branding of the whole institution; but rather a relatively gradual, project-by-project, University Division-by-University Division procedure. This promotional piece for Pace University's Career Services was the first brochure project that we tackled. It needed to be completed very quickly, but we took this opportunity to demonstrate that promotional materials for academic institutions needn't look "academic."