T. Koppel
Design, Inc.

quality (lexus)

8.5” x 11”

80 pages

editorial, graphic design, Magazine

This is another good example of Time Inc. Custom Publishing. Lexus wanted a magazine that associated the highest quality and luxury with their brand, and one that spoke directly to an American audience. I thought that the magazine itself could be a bit like a luxury item or gift. So I designed an edition-specific wrapper for each issue.