T. Koppel
Design, Inc.

LOrd abbett


8.5” x 11”

68 pages

editorial, graphic design, magazine

Lord Abbett had an undistinguished publication by this name that had languished, unchanged, for years—even after the successful re-branding we had accomplished a few years before at HNW. I was called upon to create a prototype that would revitalize the book and reflect our now thoroughly established branding. This virtual re-launch was a great success, quadrupling readership and interest in the firm, and alarming their competitors.