T. Koppel
Design, Inc.

Lord Abbett

institutional review


30 pages

editorial, Digital graphic design, 

For years, Lord Abbett had been producing primitive ePubs to accompany their printed Reviews. This format made it impossible to view the content on a tablet with any of the visual identity we had carefully cultivated for them—the layout and even the typefaces were lost. So we created this prototype of the Review for Institutional Investors in Adobe DPS as a proof of concept and as a demonstration of this format's vastly improved ability to retain and expand upon the brand's visual identity. After viewing it, Lord Abbett enthusiastically commissioned their first Apple Newsstand App, publishing our extensively animated and interactive version of their Cloud Computing story.