T. Koppel
Design, Inc.

Lord Abbett

who's who

9” x 12”

40 pages

editorial, graphic design, Magazine

I pitched this project to Lord Abbett during that initial period of shock because of the finance "bubble" when the yearly bonuses of top execs was made public and the financial sector was widely disdained. I happened to know that then-Managing Partner Robert Dow was an Olympic Fencer, and I thought that there must be at least a dozen stories like this at the firm; we could go a long way towards re-humanizing the execs. It didn't fly, but I still think that this is an interesting project.