T. Koppel
Design, Inc.

Citigroup Pb

8.75” x 11”

32 pages

editorial, graphic design, Magazine

Merrill Lynch was the first financial institution I "pitched" at Time Inc. As a relatively conservative company, they wanted a client publication that personalized their services. Citigroup also wanted a product for investors and clients, but with a more visually adventurous look. In retrospect, I see what a surprisingly large creative role financial clients have played in my career. Then again, for a Painting major, I was always unusually good at math.